Over the past year TikTok has exploded in popularity. The app’s growth was expedited by long periods in quarantine, and it continues to be a leader in the social media space. Users of all ages have found a corner of TikTok to claim, and that is one of the reasons your business should be taking advantage of the app’s potential.
Known for its high engagement and organic reach, the TikTok algorithms are working in your favor to boost your impressions and grow your followers at a much quicker rate than other social media platforms. The best part? Your business can achieve new levels of growth and connect with new potential customers for free. You can even leverage TikTok to help expand your presence on other platforms, as well.
If you haven’t already joined the community on TikTok, but are looking for ways to get your business started on the app, we have put together some helpful information to guide you at the start. Remember, in the end, TikTok is a platform about having fun and being original.