Social Commerce Solutions
First Media brands are turning
inspirational content into transactional experiences.
Making the purchase process
a one-click endeavor
Create a Seamless Experience
with Shoppable Content
Shoppable content provides a direct purchasing opportunity and allows consumers to either add products to a cart directly from what they are viewing or be taken to a product page and continue shopping from there.
Fully Shoppable Digital Experiences
First Media’s brands So Yummy, Blossom and Blusher are taking content that fans are already engaging with and driving them to take action with all content being 100% shoppable. This new social commerce experience is accessible where consumers already are, from TV, social and out-of-home – all without any extra steps, hoops, or downloads.
A glance at our High-level
Organic Social Feed
So Yummy Shoppable Website
Walmart Shopping Cart
Why is this different
than what exists?
- Organic content drives consideration before a CTA
- Full recipes added to cart in one click
- Full list of integrations added to cart in one click
- Opportunity to maximize your cart before checkout
- Efficiencies with media by – performance marketing cabapilities
- Retargeted ad strategy – performance marketing capabilities
Shoppable Content Formats
Organic content creation distributed across First Media’s brand social platrofrms
Shoppable at any online retailer
Long Form Content
Custom long-form content driving social commerce
Distributed on TV, Facebook Watch, YouTube and TikTok
Paid CPA dynamic ads driving direct awareness and action of shoppability through custom creative
Custom OOH digital experiences, 100% shoppable through scannable QR code
Paths to Convert
Potential customers are driven to the purchase point through a seamless customer experience, one of three ways: